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A simple, proven
structure to build a
Digital Marketing Strategy

By the end of this event you will have the working knowledge to create a well designed strategy fit for any business!


Key Info
Event date: 2nd November
Length: 2 hours
Commitment: 7pm - 9pm
Cost: FREE (Fully funded)

INCO Academy: Unlocking opportunities for all

INCO Academy provides equitable access to the highest growth digital careers through our fully funded training programs. As a registered not-for-profit, our mission is to remove the financial burden for the next generation of aspiring tech professionals no matter their background.


Gain practical knowledge

Obtain the knowledge to build a great digital marketing strategy for an organisation or business.

Discover the link between company and customer

Find out how to position a brand/company to attract customers.

Reevaluate your objectives

Determine how to align a business's metrics with capital for reachable goals.


Digital Marketing strategy

01. Company and Customer

Understand your customer personas to create the foundations of your strategy. 

02. Context and Competition

Take a look at the external factors that will affect your strategy.

03. Competence and Content

Create achievable goals with relevant content.

04. Promotion and Distribution 

Ensure your strategy corresponds with your capital.

Meet Our Speaker

Andi Jarvis is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool. 

Eximo Marketing solves strategic marketing problems for our clients. Their mission is strategy x people = performance, which means they help companies find more customers by creating effective marketing strategies, fixing under-performing parts of their campaigns, and providing training to educate and engage their teams.

Andi has worked with brands like Expedia and Budweiser but spends most of his days working B2B, shaping their marketing and giving their teams the skills to thrive. 

Additionally, Andi hosts the Strategy Sessions podcast, runs a remote marketing strategy course with the Executive Education Centre at the University of Vaasa, Finland, and runs a fundraising, Friends Of , where marketers volunteer to provide consultations to small businesses to raise money for Barnardo's. 

Andi is on LinkedIn and Twitter

Meet the Head of INCO Academy Ireland

Clare Allen is the Program Manager for INCO Academy in Ireland. In parallel to this, Clare runs her business MCA Marketing which focuses on marketing organisations’ sustainability efforts. 


With over seven years marketing experience, Clare has worked with organisations like Glanbia on the B2C landscape and B2B business, TransferMate Global Payments. Through the lens of her own business, Clare worked with smaller businesses to launch new products, manage campaigns, coordinate events, reach global markets and devise new strategies. 


Marketing and Project Management aside, Clare is an animal lover and passionate about sustainability.

Clare is on LinkedIn.

apply now

I'm ready to build a
Digital Marketing Strategy

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